WORK EXPERIENCE
Freelance Art Director/Marketing Designer
Pamela Frawley Design
January 2020 – Present
Freelance Art Director/Marketing Designer specializing in branding and layout design. Clients include STAGE, Casa Lumbre Spirits, Black Paper Party, PLEASE REPEAT jewelry, Draper James, Maison Ullens, New York Society for the Prevention of Cruelty to Children, and more.
Art Director
Draper James
June 2016 – December 2019
Creative lead in marketing department for development of seasonal editorial photography, seasonal grid photo shoots, website and email marketing layouts, store collateral, special collection product graphics, event collateral, packaging and print advertisements; managed photography from concept of photo shoot through direction, editing and retouching process; worked with external agency to develop 2019 rebrand of logo and brand guidelines
Art Director
Aéropostale
February 2013 – June 2016
Collaborated with Senior Creative Director to develop major multi-channel campaigns from concept presentation through photo shoot; directed
in-house/local photo shoots; helped with design execution of in-store materials, print advertisements, window design, event branding and campaign videos; aligned with merchandising to ensure marketing reflects collection themes and clothing deliveries; organized workflow
and delegated projects to junior designers and freelancers
Senior Designer | Creative Services Manager
Armani Exchange
April 2009 – February 2013
Worked closely with project managers & production managers to organize, concept and layout design across company collateral including but not limited to: four seasonal campaigns each year, store window displays, international advertising & in-store signage, special event logo design and displays, package design, mailers and presentations; managed and scheduled junior designer and freelancers
Marketing Designer
ReadyMade Magazine
June 2008 – March 2009
Only member of marketing design team; worked to execute design on promotional event collateral, in-book pages and sales materials; presented & troubleshot final files for print; developed design templates; researched trends; created and tracked invoices
Freelance Graphic Designer
Armani Exchange
November 2007 – May 2008
Worked closely with Director of Creative Services to concept and layout design across company collateral including but not limited to: international print advertising, seasonal collection look books, campaign inspiration boards, international in-store advertising, special event display windows, package design, mailers and presentations; troubleshot and packaged final files for print; researched trends
Promotions Designer
SELF Magazine
January 2006 – November 2007
Weekly tasks included review and discussion of editorial fashion spreads and trends, layout of in-book pages, comps, event collateral, mailers, email blasts and sell sheets; organization of advertorial photo shoots and pricing/proofing printed pieces with vendors; submitted and tracked invoices
Freelance Promotions Designer
REAL SIMPLE Magazine
October 2005 – December 2005
Responsible for design of all collateral for the "Holiday Solutions" national tour; attended mock-up session of tour to revise and direct exhibition design
Freelance Promotions Designer
Allure Magazine
September 2005 – December 2005
Responsibilities included design of in-book pages, sell sheets, comps, and collateral for events; packaged and troubleshot files for outside vendors
EDUCATION
Boston University, College of Fine Arts
Graduated Cum Laude, 2005
Major: Graphic Design, Minor: Art History
La Scuola Internazionale di Grafica, Venezia
Semester Abroad Program, 2004
Concentration of Study: Graphic Design + Venetian Renaissance Art History
SKILLS
Advanced in Adobe Creative Suite, Google Slides, Keynote, Word, Excel and Powerpoint